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Design & marketing tips/insights

WHY A FREELANCE DESIGNER IS A LOT LIKE A SWISS ARMY KNIFE

Years ago, my mom gave me a Swiss Army knife. Nowadays, they sell hundreds of models with all sorts of bells and whistles, but this one...

HOW FLEXIBLE IS YOUR GRAPHIC DESIGNER—AND WHY IT MATTERS

I recently found myself having one of those days. My internet went down for a while. I hit a creative wall on a project. A client moved a...

COULD YOUR BRAND USE SOME SPRING CLEANING?

Usually, I’ll find any excuse to put off cleaning my house. It’s not until the dust bunnies start to take over that I’ll get out the...

5 REASONS TO GIVE YOURSELF A BREAK AND GET HELP

Do you know the saying, “the shoemaker’s children have no shoes?” Well, recently, I decided it was time to refresh my website. It didn’t...

WHICH COMES FIRST: CONTENT OR DESIGN? THE ANSWER MAY SURPRISE YOU

I’m sure you’ve heard the age-old argument about the chicken and the egg. Well, a similar debate in the marketing world has also been...

HOW TO AVOID FRIGHTFUL SURPRISES ON DESIGNER INVOICES

Has this ever happened to you? Your design project has gone smoothly, you’re delighted with the final product, but then you get the...

IS IT MAGIC? OR MARKETING-DRIVEN DESIGN?

Recently, a client shared her amazement at how I had pulled together the many elements of her project into a coherent and on-target...

DO YOU KNOW WHAT ELSE WORKS BETTER TOGETHER?

More than ever, my days seem crammed full of emails, social media, websites, and too many screens. Don’t get me wrong—I enjoy the...