Years ago, my mom gave me a Swiss Army knife. Nowadays, they sell hundreds of models with all sorts of bells and whistles, but this one was small and not that fancy. Some of the tools I used all the time, like the blade and scissors (and okay, the bottle opener got a workout); others rarely (I think I lost the toothpick on day one). But I always liked knowing I had all these useful tools in one little package whenever I needed them.
So what does this have to do with graphic design? If you manage a creative team or you are the creative team, working with a freelance graphic designer is like having a Swiss Army knife in your back pocket. You don’t always need one, but they’re a versatile, efficient, and reliable resource when you do.
Here’s what I mean:
You’re trying to do more with less.
With multiple options at your fingertips, a Swiss Army knife lets you choose the tool that best gets the job done. When you hire a designer, you have access to a range of capabilities and expertise to help fill the gaps when you need additional creative bandwidth, but you only pay for what you need. That’s a big plus when you’re watching your budget these days—and who isn’t.
You’re up against a tight deadline and need something quick.
Like a Swiss Army knife, you can count on a freelance designer to get you out of a tight spot. If you have a project you needed done yesterday, we’re used to working under pressure and have the experience and skills to hit the ground running.
You need to supplement your team’s creative capabilities.
Sometimes a project demands specific expertise or experience. Just like a Swiss Army knife lets you match the tool best suited to the job at hand, working with outside designers gives you access to experts with the exact skills and talent to meet specific creative needs.
You want a go-to creative partner you can count on.
Resourceful and flexible, freelance designers are able to quickly adapt to changing needs and circumstances and provide solutions when problems arise. Like a Swiss Army knife, they’re ready for anything, and you can count on them to be there when you need to get the job done.
Why it's always better to be prepared.
If you find yourself with limited resources and too much work, it’s great to know you have a reliable, versatile freelance designer on call when you need them. Let us be that trusted partner you can count on to get the job done on time, on budget, and exceeding expectations. Schedule a time to chat with us!
Infinite Blue Creative provides creative design services to busy education, nonprofit, and small business marketing communication professionals.