BRANDING

State Electric Corporation Brand Design

As part of an overall rebranding of this leading New England electrical contractor, we developed a new corporate logo and compelling tagline based on market research and positioning development. The new logo features a bold, eye-catching design that effectively unites the company’s utility and commercial electrical construction services into a powerful corporate identity that appears on everything from stationery to hard hats to their truck fleet.

State_Electric_Logo_edited.jpg

SERVICES

Market Research

Positioning Development

Illustration

Graphic Design/Production

Print Management