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State Electric Corporation Brand Design

As part of an overall rebranding of this leading New England electrical contractor, we developed a new corporate logo and compelling tagline based on market research and positioning development. The new logo features a bold, eye-catching design that effectively unites the company’s utility and commercial electrical construction services into a powerful corporate identity that appears on everything from stationery to hard hats to their truck fleet.



Market Research

Positioning Development


Graphic Design/Production

Print Management

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