With the environmental services industry locked in heated competition, Metcalf & Eddy/AECOM, an industry pioneer, needed a new corporate brochure that would position its services, capabilities, and performance to stand out from the crowd. Instead of the usual “project-focused” approach, we developed a creative theme based on 'A better connection between the built and the natural environment' that visually captured the markets they served in an eye-catching, compelling, and memorable way.