VERTEX
As a growing environmental consulting and construction services firm, VERTEX needed to unify its branding across its three divisions. We first conducted a market research study to formulate a differentiated positioning which led to our creative umbrella theme: Performance at its Peak. This unique brand identity was introduced in a comprehensive website that effectively communicated VERTEX’s multiple services, stimulated awareness and created memorable recognition for the company. New marketing management has maintained this creative umbrella theme, but has made some selective design and copy changes to a revised website. To view the original, please click here.
As a growing environmental consulting and construction services firm, VERTEX needed to unify its branding across its three divisions. We first conducted a market research study to formulate a differentiated positioning which led to our creative umbrella theme: Performance at its Peak. This unique brand identity was introduced in a comprehensive website that effectively communicated VERTEX’s multiple services, stimulated awareness and created memorable recognition for the company. New marketing management has maintained this creative umbrella theme, but has made some selective design and copy changes to a revised website. To view the original, please click here.
